Boost Shopify Conversion by Displaying Discount Savings in Cart

Are you looking to boost your Shopify store’s conversion rates by highlighting the savings customers get on discounted items? Displaying the amount saved on your cart page can be a powerful motivator for shoppers to complete their purchase. In this comprehensive guide, we’ll walk you through the process of adding a price tag that shows how much customers save when they add discounted products to their cart.

Understanding the Importance of Displaying Savings

Why Show Discount Savings?

Displaying the amount saved on discounted items can have a significant impact on your store’s performance:

1. It creates a sense of urgency and encourages customers to complete their purchase.
2. It reinforces the value proposition of your products.
3. It can lead to increased average order values as customers feel they’re getting a better deal.

The Psychology Behind Savings

When customers see how much they’re saving, it triggers a psychological response:

1. It activates the pleasure centers in the brain associated with reward.
2. It reduces the pain of spending money by focusing on the gains rather than the costs.
3. It can create a fear of missing out (FOMO) on a great deal.

Implementing the Discount Display on Your Cart Page

Preparing Your Shopify Theme

Before diving into the code, it’s essential to prepare your Shopify theme:

1. Back up your current theme to avoid any potential data loss.
2. Ensure you have the necessary access rights to edit your theme files.
3. Familiarize yourself with your theme’s structure, particularly the cart-related files.

Adding the Necessary Code

To implement the discount savings display, you’ll need to modify two main files in your Shopify theme:

Step 1: Modifying the CSS File

First, you’ll need to add some CSS to style your new discount display. Add the following code to your theme’s CSS file (often named theme.scss.liquid or theme.css):

.cart__savings {
  font-weight: 700;
  color: #ff0000;
}

.cart__original-price {
  text-decoration: line-through;
  color: #999;
}

.cart__final-price {
  font-weight: 700;
}

This CSS will style the savings amount, the original price, and the final price to make them visually distinct.

Step 2: Updating the Cart Template

Next, you’ll need to modify your cart template file. In most themes, this file is named cart-template.liquid. Replace the existing price display code with the following:

<div class="cart__price-wrapper">
  {% if item.original_price != item.final_price %}
    <span class="cart__original-price">{{ item.original_price | money }}</span>
    <span class="cart__final-price">{{ item.final_price | money }}</span>
    <span class="cart__savings">
      You save {{ item.original_price | minus: item.final_price | money }}
    </span>
  {% else %}
    <span class="cart__price">{{ item.original_price | money }}</span>
  {% endif %}
</div>

This code checks if the item has a discount and displays the original price, final price, and savings amount accordingly.

Customizing the Display

You can further customize the discount display to match your store’s branding:

1. Adjust the CSS colors and fonts to align with your theme.
2. Experiment with different layouts to find the most effective presentation.
3. Consider adding icons or badges to draw attention to the savings.

Troubleshooting Common Issues

Dealing with Theme Variations

Different Shopify themes may require slight modifications to the code:

1. Check your theme’s documentation for specific implementation guidelines.
2. Test the changes on a development store before applying them to your live site.
3. If you’re using a third-party theme, consult the theme developer for compatibility advice.

Handling Multiple Discounts

If your store offers various types of discounts, you may need to adjust the code:

1. Account for cart-level discounts in addition to product-specific discounts.
2. Consider displaying a breakdown of savings from different discount types.
3. Ensure the total savings calculation is accurate across all discount scenarios.

Optimizing for Mobile Devices

With mobile commerce on the rise, it’s crucial to ensure your discount display works well on smaller screens:

1. Use responsive design principles to adjust the layout for different device sizes.
2. Test the display on various mobile devices to ensure readability and usability.
3. Consider simplifying the display for mobile users to avoid cluttering the screen.

Measuring the Impact of Displaying Savings

To determine the effectiveness of showing discount savings:

1. Use Shopify’s analytics tools to track changes in conversion rates and average order value.
2. Implement A/B testing to compare performance with and without the savings display.
3. Gather customer feedback to understand how the feature affects their shopping experience.

Integrating with Other Shopify Features

Enhance the effectiveness of your discount display by integrating it with other Shopify features:

1. Use it in conjunction with abandoned cart recovery emails to remind customers of their potential savings.
2. Incorporate the savings information into product recommendation algorithms.
3. Highlight the savings in your store’s search results and collection pages.

By following this guide, you’ll be able to effectively display discount savings on your Shopify cart page, potentially boosting your store’s conversion rates and customer satisfaction. Remember to regularly review and update your implementation to ensure it continues to meet your store’s needs and your customers’ expectations.