How to Remove the View Shop Button from Instagram for Shopify

Are you a Shopify store owner who initially linked your products to Instagram but now wants to remove the “View Shop” button from your profile? You’re not alone. Many entrepreneurs experiment with different sales channels, only to change their minds later. This guide will walk you through the process of removing the shop button and help you understand the implications of this decision.

Understanding the Instagram-Shopify Connection

What is the “View Shop” Button?

The “View Shop” button on Instagram is a feature that allows businesses to showcase their products directly on their Instagram profile. It’s part of Instagram’s shopping features, designed to create a seamless shopping experience for users.

Why Might You Want to Remove It?

There are several reasons why you might want to remove the “View Shop” button:

1. Change in marketing strategy
2. Desire for a cleaner Instagram profile
3. Focusing on other sales channels
4. Technical issues with the integration

Whatever your reason, it’s important to know that removing this feature is possible and relatively straightforward.

Steps to Remove the “View Shop” Button

Method 1: Hiding the Shop Button (Recommended)

The most effective and straightforward way to remove the “View Shop” button from your Instagram profile is by hiding it within your Commerce account. Here’s how:

1. Log into your Commerce account
2. Navigate to the settings section
3. Look for an option related to Instagram or social media integrations
4. Find the toggle or checkbox for displaying the shop button
5. Disable or uncheck this option to hide the button

This method is preferred because it allows you to maintain your Commerce account while simply hiding the button from view.

Method 2: Deleting Your Commerce Account

If you want a more permanent solution, you can delete your entire Commerce account. However, this is a more drastic step and should be considered carefully:

1. Log into your Commerce account
2. Go to account settings
3. Look for an option to delete or deactivate your account
4. Follow the prompts to confirm the deletion

Be aware that deleting your Commerce account will remove all associated data and may affect other integrations you have set up.

Troubleshooting Common Issues

Button Still Visible After Changes

If you’ve followed the steps to hide the button but it’s still visible on your Instagram profile, don’t panic. Here are a few things to consider:

1. Wait Time: Changes may not be instantaneous. Give it at least 24 hours before assuming something went wrong.
2. Cache Issues: Try clearing your Instagram app cache or viewing your profile in a private browsing window to ensure you’re not seeing an outdated version.
3. Double-Check Settings: Revisit your Commerce account settings to ensure the changes were saved properly.

Alternative Solutions

If you’re still experiencing issues, consider these alternatives:

1. Disconnect and Reconnect: Try disconnecting your Shopify store from Instagram and then reconnecting it. This can sometimes resolve sync issues.
2. Contact Support: If all else fails, reach out to Shopify or Instagram support for assistance. They may be able to identify account-specific issues.

Implications of Removing the Shop Button

Impact on Sales

Removing the “View Shop” button might impact your Instagram-driven sales. Consider these factors:

1. Reduced discoverability of your products on Instagram
2. Potential decrease in impulse purchases from Instagram users
3. Need for alternative call-to-actions in your posts and bio

Maintaining Instagram as a Marketing Channel

Even without the shop button, Instagram remains a powerful marketing tool. Focus on:

1. Engaging content that drives traffic to your website
2. Using Instagram’s other features like Stories and Reels
3. Including a link to your shop in your bio

Conclusion

Removing the “View Shop” button from your Instagram profile is a manageable process, whether you choose to hide it through your Commerce account settings or delete the account entirely. Remember to weigh the pros and cons of this decision and consider how it fits into your overall marketing strategy. With the right approach, you can maintain an effective Instagram presence while aligning it with your current business goals.

By following this guide, you should be able to successfully remove the shop button and adjust your Instagram strategy accordingly. Always stay flexible and open to adjusting your approach as your business needs evolve.