How to Set Your Shopify Product Page as Homepage

In the world of e-commerce, your homepage is often the first point of contact between your brand and potential customers. But what if you want to showcase a specific product right from the start? This guide will walk you through the process of making your product page your home page in Shopify, with a focus on the Origin theme and alternative methods for other themes.

Understanding the Importance of Your Homepage

Before we dive into the technical aspects, let’s consider why you might want to make your product page your home page:

Highlighting a Key Product

By featuring a specific product on your homepage, you can immediately draw attention to your best-selling or most important item. This can be particularly effective for businesses with a signature product or a limited product line.

Streamlining the Customer Journey

Making your product page the first thing visitors see can reduce the number of clicks required to make a purchase. This streamlined approach can potentially increase conversion rates by removing barriers between the customer and the buy button.

Creating a Focused User Experience

For some businesses, especially those with a single flagship product, directing visitors straight to the product details can provide a more focused and efficient shopping experience.

Method 1: Using the Origin Theme (Recommended)

If you’re using the Origin theme in Shopify, you’re in luck. This theme offers a straightforward way to make your product page your home page. Here’s how to do it:

Step 1: Access the Theme Editor

1. Log in to your Shopify admin panel.
2. Navigate to “Online Store” and then “Themes”.
3. Find the Origin theme and click on “Customize” to launch the theme editor.

Step 2: Modify the Homepage

1. In the theme editor, go to the “Sections” tab.
2. Select the “Homepage” section.
3. Click on the “Add section” button.
4. Choose “Product” from the list of available sections.

Step 3: Select and Customize Your Product

1. In the “Product” section settings, select the product you want to feature on your homepage.
2. Customize the product section to your liking. You can adjust settings such as:
   • Displaying the product price
   • Showing the product description
   • Choosing which product images to show

Step 4: Save Your Changes

Once you’re satisfied with your product section customization, click “Save” to apply your changes.

Step 5: Update Navigation

1. Go to the “Navigation” tab in the theme editor.
2. Find the “Home” link in your navigation menu.
3. Click on the “Home” link and select “Products” from the drop-down list.
4. Choose the product you’ve just set as your homepage.

By following these steps, you’ll have successfully made your product page your home page using the Origin theme.

Method 2: Using Code Redirection (For Any Theme)

If you’re not using the Origin theme or prefer a more universal solution, you can use code to redirect your homepage to a product page. This method works for any Shopify theme:

Step 1: Access Theme Files

1. In your Shopify admin, go to “Online Store” > “Themes”.
2. Click on “Actions” next to your current theme, then select “Edit code”.

Step 2: Modify the Theme.liquid File

1. In the theme editor, locate and open the theme.liquid file.
2. Find the closing “ tag in the file.

Step 3: Add Redirection Code

Just before the “ tag, paste the following code:

{% if template == 'index' %}
  <script>
    window.location.href = '/products/your-product-handle';
  </script>
{% endif %}

Replace your-product-handle with the actual handle of the product you want to feature.

Step 4: Save Your Changes

After adding the code, click “Save” to apply the changes to your theme.

This code snippet will redirect visitors from your homepage to the specified product page. It’s important to note that while this method is effective, it may not be optimal for SEO purposes as it uses JavaScript for redirection.

Considerations and Best Practices

When making your product page your home page, keep these points in mind:

SEO Implications

Redirecting your homepage to a product page may have SEO implications. Search engines typically consider the homepage as the most important page of a website. Ensure that your product page is well-optimized with relevant keywords and meta descriptions.

User Experience

While featuring a product immediately can be effective, consider whether this approach aligns with your overall user experience goals. Some visitors may expect to see a traditional homepage with navigation options and an overview of your brand.

Mobile Responsiveness

Test your new homepage setup on various devices to ensure it looks and functions well on mobile phones and tablets. The product page layout should be responsive and easy to navigate on smaller screens.

Loading Speed

Product pages often contain more elements than a typical homepage. Pay attention to your page loading speed, as this can affect both user experience and SEO. Optimize images and minimize unnecessary scripts to keep your page fast and efficient.

By following this guide, you can effectively make your product page your home page in Shopify, whether you’re using the Origin theme or any other theme. Remember to regularly assess the impact of this change on your store’s performance and adjust as needed to ensure the best possible experience for your customers.