How to Create Clickable Email Links in Your Shopify Store

In the world of e-commerce, providing easy ways for customers to contact you is crucial. One effective method is to include clickable email links on your Shopify store. This guide will walk you through the process of creating email links that open directly in the user’s default email client, such as Outlook, when clicked.

Understanding the Importance of Clickable Email Links

Enhancing User Experience

Clickable email links streamline the communication process between you and your customers. Instead of manually copying and pasting an email address, visitors can simply click on the link to initiate an email.

Improving Customer Service

By making it easier for customers to reach out, you’re likely to receive more inquiries and feedback, which can help improve your products and services.

Boosting Professionalism

A website with functional, clickable elements appears more polished and professional, enhancing your brand’s credibility.

Creating Clickable Email Links in Shopify

Accessing the Rich Text Editor

To create clickable email links, you’ll need to use Shopify’s rich text editor. This tool allows you to format text and add various elements, including hyperlinks.

Step-by-Step Process

1. Log in to your Shopify admin panel.
2. Navigate to the page where you want to add the email link (e.g., Online Store > Pages > Contact Us).
3. Locate the text editor for the content you wish to modify.
4. Highlight the email address text you want to make clickable.
5. Click on the “Insert link” button in the editor toolbar.
6. In the “Link to” field, enter mailto: followed by your email address (e.g., mailto:youremail@example.com).
7. Click “Insert link” to apply the changes.
8. Save your changes to the page.

Testing Your Email Link

After creating the link, it’s essential to test it to ensure it functions correctly:

1. Preview your page or publish the changes.
2. Click on the email link.
3. Verify that your default email client opens with a new message addressed to the correct email.

Advanced Tips for Email Links

Customizing Link Appearance

You can customize the appearance of your email links to match your store’s design:

1. Use CSS to style the link color, font, and hover effects.
2. Consider using an icon alongside the email address for visual appeal.

Adding Subject Lines and Body Text

You can pre-populate the email subject line and body text by adding parameters to your mailto link:

mailto:youremail@example.com?subject=Inquiry%20from%20Website&body=Hello,%0D%0A%0D%0AI%20have%20a%20question%20about...

Creating Multiple Email Links

If you have different departments or contact purposes, create multiple email links with specific subject lines:

• Support: mailto:support@example.com?subject=Support%20Request
• Sales: mailto:sales@example.com?subject=Sales%20Inquiry

Best Practices for Email Links in Shopify

Placement and Visibility

Ensure your email links are easily discoverable:

1. Include them in your footer for site-wide visibility.
2. Add them to your contact page with clear call-to-action text.
3. Consider placing them in strategic locations like product pages for quick inquiries.

Mobile Optimization

Test your email links on mobile devices to ensure they work correctly across different platforms and email apps.

Combining with Other Contact Methods

While email links are valuable, offer multiple contact options:

1. Include a contact form for those who prefer not to use email clients.
2. Provide social media links for alternative communication channels.
3. Consider adding a live chat option for immediate assistance.

By implementing these strategies, you’ll create a more accessible and user-friendly Shopify store, encouraging customer engagement and potentially boosting your business’s success.