How to Add Best Seller Badges to Your Shopify Store Products

In the competitive world of e-commerce, highlighting your top-performing products can significantly boost sales and customer engagement. One effective way to do this is by adding a ‘Best Seller’ badge to your most popular items. This visual cue can draw attention to specific products and influence purchasing decisions. In this comprehensive guide, we’ll explore how to add a ‘Best Seller’ badge to your Shopify products, along with some tips and considerations for implementing this feature effectively.

Understanding Product Badges in Shopify

What Are Product Badges?

Product badges are visual indicators that highlight specific attributes or statuses of products in your online store. Common examples include ‘Sale’, ‘New Arrival’, and ‘Sold Out’ badges. These badges serve to quickly communicate important information to shoppers, potentially influencing their browsing and purchasing behavior.

The Importance of a ‘Best Seller’ Badge

A ‘Best Seller’ badge can:

Create social proof by indicating popular items
Draw attention to high-performing products
Potentially increase conversion rates for featured items

Types of Product Badges in Shopify

Shopify typically comes with built-in support for certain badges like ‘Sale’ and ‘Sold Out’. However, adding custom badges like ‘Best Seller’ often requires additional steps or customization.

Adding a ‘Best Seller’ Badge to Your Shopify Products

The Simple Tag Method

The most straightforward way to add a ‘Best Seller’ badge to your Shopify products is by using a special tag. Here’s how to do it:

Go to your Shopify admin panel
Navigate to the product you want to label as a best seller
In the product’s tags section, add the following tag: __label:Best Seller
Save your changes

This method should display the ‘Best Seller’ badge on your product without requiring any theme modifications. It’s a quick and easy solution that works for many Shopify themes.

Customizing the Badge Appearance

While the tag method is simple, you may want to customize the appearance of your ‘Best Seller’ badge. This typically involves editing your theme’s code. Here are some general steps:

Go to Online Store > Themes in your Shopify admin
Click ‘Actions’ > ‘Edit code’ for your current theme
Look for the product template file (often named product-template.liquid)
Add custom HTML and CSS to create and style your badge

Remember to back up your theme before making any code changes.

Using Shopify Apps for Advanced Badging

For more advanced features or if you’re not comfortable with code, consider using a Shopify app. Many apps offer:

Automated badge assignment based on sales data
Customizable badge designs
A/B testing capabilities
Integration with other marketing features

While apps can provide powerful functionality, keep in mind that they may come with additional costs.

Best Practices for Implementing ‘Best Seller’ Badges

Be Strategic with Badge Placement

Consider carefully where you place your ‘Best Seller’ badges:

Product thumbnails in collection views
Near the product title on product pages
In search results

Test different placements to see what works best for your store.

Use Clear and Consistent Design

Ensure your ‘Best Seller’ badge:

Stands out visually from the product image
Uses consistent colors and fonts with your overall brand
Is easily readable on various device screens

Don’t Overuse Badges

While badges can be effective, too many can overwhelm shoppers. Use ‘Best Seller’ badges sparingly, perhaps limiting them to your top 5-10% of products.

Keep Badges Up to Date

Regularly review and update which products have the ‘Best Seller’ badge. This ensures the information remains accurate and maintains customer trust.

Troubleshooting Common Issues

Badge Not Displaying

If your ‘Best Seller’ badge isn’t showing up:

Double-check that you’ve entered the tag correctly (__label:Best Seller)
Ensure your theme supports this tag method
Clear your cache and refresh your store

Compatibility with Other Theme Features

Some themes may have conflicts with custom badges. If you’re experiencing issues:

Check your theme’s documentation for any specific instructions on custom badges
Contact your theme developer for support
Consider using a Shopify app that’s compatible with your theme

Performance Considerations

Adding badges, especially through custom code or apps, can potentially impact your store’s load times. Monitor your site’s performance after implementing badges and optimize if necessary.

Measuring the Impact of ‘Best Seller’ Badges

Tracking Sales of Badged Products

Use Shopify’s analytics tools to monitor the performance of products with ‘Best Seller’ badges. Look for:

Increased click-through rates on product listings
Higher conversion rates for badged products
Overall impact on store revenue

Gathering Customer Feedback

Consider surveying customers to understand how ‘Best Seller’ badges influence their purchasing decisions. This can provide valuable insights for refining your strategy.

A/B Testing Badge Designs

If possible, run A/B tests with different badge designs or placements to optimize their effectiveness. This can help you fine-tune your approach for maximum impact.

By following this guide, you should be well-equipped to add ‘Best Seller’ badges to your Shopify products. Remember to continually assess and refine your approach to ensure it’s driving the desired results for your online store. With strategic implementation, ‘Best Seller’ badges can be a powerful tool for highlighting your top products and boosting sales.